How To Create A Blog for Your Business?-Part 2

Continuation of Part 1...
Blogs have several key advantages over regular websites, when it comes to effectiveness for your business. First, blogs are very easy to update and add fresh content to, and since Google and other search engines will rank you higher if you have fresh content, using a blog will get you ranked higher! Second, the search engines believe that blogs generally have more interesting, specific, and timely information on a given topic, so they rank them higher for this reason too. Blogs also are typically written in conversational tone, which means you don’t have to spend a lot of time polishing your content… you can just talk to your audience freely. So, with blogs, they are set up in such a way as to save you the business owner or writer a lot of time, and the entire concept of blogging encourages the writer to be more conversational, and therefore more efficient, in creating content for the Internet. And finally, there are many great, free blogging platforms out there, meaning that you do not have to spend a bunch of money on web design to have a great online presence!
To be continued...